### The Revival of Nokia: An Insight into the Nokia-HMD Global Partnership
In a dynamic and fiercely competitive mobile device market, alliances and partnerships are not uncommon. One such notable collaboration is between Nokia, a veteran in the telecommunications industry, and HMD Global, a relatively new player aiming to make significant strides in the market. Here we delve deep into the partnership between these two Finnish companies, exploring the synergy that brings Nokia’s legacy into the modern smartphone era.
#### **Background**
**Nokia**, with its rich history stemming from a paper manufacturing venture to becoming a leader in the telecommunication equipment and mobile communications devices, was a global giant in the mobile manufacturing sector during the early 2000s. However, with the advent of smartphones, Nokia's market share gradually dwindled.
**HMD Global**, founded in 2016, came into existence with the primary goal to create and market mobile phones and tablets under the Nokia brand. Crafted by some ex-executives of Nokia, the company harbored ambitions to resurrect the Nokia brand in the mobile device market.
#### **Collaborative Business Model**
##### **Brand Licensing**
In 2016, Nokia granted HMD Global the exclusive rights to utilize the Nokia brand, allowing it to develop, market, and sell mobile phones and tablets under the Nokia brand for a specified
Comments
Post a Comment